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Why You Should Never Plan and Execute at the Same Time (and What to Do Instead)

Amber Deibert

August 18, 2025



If you’ve been trying to plan your work while you’re in the middle of doing it, you’re setting yourself up for frustration, lost time, and wasted brain power. In this episode, I’m showing you the simple shift that will completely change your productivity, separating planning from execution.

When you give your brain the right job at the right time, you stop second-guessing, you start moving faster, and you end your days feeling accomplished instead of scattered.

🎯 In this episode we riff on:

↠ Why lumping planning + execution together kills productivity

↠ The brain science behind separating the two

↠ “CEO brain” vs “employee brain” — and when to use each

↠ How to design a planning rhythm that works for you

↠ Options for daily, weekly, monthly, and quarterly planning

↠ The “list-making day” that sets up massive sales success

↠ How pre-deciding your steps saves time and energy

This episode is your blueprint for getting more done with less friction and ending your workday with a sense of momentum instead of mental clutter.

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Free Guide: https://mentalmastery.com/workbook/

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Visit www.mentalmastery.com for more resources.

<All Posts

Amber Deibert...

Hi, I’m Amber, the go-to performance coach for enterprise tech sellers looking to ditch mindset trash, streamline their workday, and get more done with less friction. 

I’ve been coaching full-time for over 6 years, and with hundreds of sellers (1000+ sessions and counting!) under my belt. 

I know what it takes to help high performers reach new heights—and still have time to be present with your family + personal life.


I spent years in tech, myself. In roles like Learning & Development, Leadership, Sales Enablement, and System Administration. 


I know what it’s like to manage a mile-long to-do list and the pressure of being a top performer at a rocketship startup. 


I’ve also been where my clients are: overwhelmed, unsure of myself, and thinking everyone around me was naturally more confident and driven. 


But here's the thing—confidence isn’t about being born with it. It’s about having the right mindset and habits to back yourself up. 


That’s where I come in.