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Unlocking Your Brain's Potential: Overcoming Negativity Bias

Amber Deibert

May 12, 2025


In this insightful and practical episode, performance coach Amber discusses why our brains default to negativity and why it’s challenging to take action on important tasks. She explains the concept of the higher brain versus the primitive 'lizard' brain and the reasons behind our tendencies to avoid pain, reduce effort, and seek pleasure. Amber provides actionable tips to recognize and overcome these instincts, helping you to get out of your own way and achieve your goals. Stick around for the game-changing tip number three and learn how to turn daunting tasks into achievable wins.

In this Episode I riff on:

↠ Why our brains default to negativity and why it's challenging to take action on important tasks

↠ Higher brain vs. primitive brain 

↠ Reasons behind our tendencies to avoid pain, reduce effort, and seek pleasure

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Free Guide: https://mentalmastery.com/workbook/

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Visit www.mentalmastery.com for more resources.

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Amber Deibert...

Hi, I’m Amber, the go-to performance coach for enterprise tech sellers looking to ditch mindset trash, streamline their workday, and get more done with less friction. 

I’ve been coaching full-time for over 6 years, and with hundreds of sellers (1000+ sessions and counting!) under my belt. 

I know what it takes to help high performers reach new heights—and still have time to be present with your family + personal life.


I spent years in tech, myself. In roles like Learning & Development, Leadership, Sales Enablement, and System Administration. 


I know what it’s like to manage a mile-long to-do list and the pressure of being a top performer at a rocketship startup. 


I’ve also been where my clients are: overwhelmed, unsure of myself, and thinking everyone around me was naturally more confident and driven. 


But here's the thing—confidence isn’t about being born with it. It’s about having the right mindset and habits to back yourself up. 


That’s where I come in.