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Top Performers Still Feel Imposter Syndrome (Here’s What They Do Anyway)

Amber Deibert

January 5, 2026


If you’ve ever assumed top reps are just built differently, this episode is going to be a relief.

I was on a call with a client recently and told them I experience imposter syndrome, too. Their reaction was basically, “Wait… YOU?” And honestly, that’s exactly why I wanted to record this.

Because I’ve coached hundreds of enterprise and strategic AEs over the past eight years, including reps who became #1 on their team, #1 in their org, hit President’s Club, closed mega deals, and earned seven figures in commission.

And here’s the truth: they’re not robots. They’re normal humans with self-doubt, insecurity, and imposter syndrome… they’ve just learned how to work with their brain instead of letting it run the show.

In this episode, I’m breaking down what’s actually happening inside the heads of top performers, and the simple mindset shifts they use to stay consultative, confident, and consistent even when their inner critic is loud.

🎯 In this episode we riff on:

↠ The surprising truth about top reps: they still struggle with self-doubt

↠ What actually separates top performers from the reps who stay stuck

↠ Why belief is the real differentiator (and how to build it)

↠ The strength-first approach: optimize what you’re good at instead of “fixing” everything

↠ My favorite mantra for nervous systems that spiral: “I always figure it out.”

↠ How to stop being trapped in your head by getting into the buyer’s world

↠ The consultative mindset shift that makes you instantly more confident

↠ Detaching from the outcome so you stop selling from scarcity

↠ The real goal of selling: solve real problems, don’t pressure people

↠ Why imposter syndrome hits women, men, and minorities and why feeling “different” amplifies it

↠ Small tweaks that create massive performance results (the batting coach approach)

↠ Why you’re closer than you think to your best year ever

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Free Guide: https://mentalmastery.com/workbook/

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Visit www.mentalmastery.com for more resources.

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Amber Deibert...

Hi, I’m Amber, the go-to performance coach for enterprise tech sellers looking to ditch mindset trash, streamline their workday, and get more done with less friction. 

I’ve been coaching full-time for over 6 years, and with hundreds of sellers (1000+ sessions and counting!) under my belt. 

I know what it takes to help high performers reach new heights—and still have time to be present with your family + personal life.


I spent years in tech, myself. In roles like Learning & Development, Leadership, Sales Enablement, and System Administration. 


I know what it’s like to manage a mile-long to-do list and the pressure of being a top performer at a rocketship startup. 


I’ve also been where my clients are: overwhelmed, unsure of myself, and thinking everyone around me was naturally more confident and driven. 


But here's the thing—confidence isn’t about being born with it. It’s about having the right mindset and habits to back yourself up. 


That’s where I come in.