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How to Unlock a Bold, Powerful Version of You (Using the Alter Ego Effect)

Amber Deibert

June 30, 2025


Know what to do, but still not doing it?

In this episode, Amber shares a mindset tool used by elite athletes, musicians, and top performers to unlock next-level results:

🎭 The Alter Ego Effect: the neuroscience-backed strategy to shift your identity, elevate your performance, and finally show up as the version of you who gets it done.

In this episode, I riff on:

↠ Why your default identity is holding you back
↠ How to step into a more powerful version of yourself
↠ Real-life alter egos: Beyoncé, Kobe, Amber’s gym persona
↠ The surprising science behind identity-based behavior
↠ How to create your own alter ego (step-by-step)
↠ Using “totems” to activate confidence on demand

This episode will show you how to stop trying harder, and instead become the person who already follows through.

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Free Guide: https://mentalmastery.com/workbook/

PS. Find me on LinkedIn here.

Visit www.mentalmastery.com for more resources.

<All Posts

Amber Deibert...

Hi, I’m Amber, the go-to performance coach for enterprise tech sellers looking to ditch mindset trash, streamline their workday, and get more done with less friction. 

I’ve been coaching full-time for over 6 years, and with hundreds of sellers (1000+ sessions and counting!) under my belt. 

I know what it takes to help high performers reach new heights—and still have time to be present with your family + personal life.


I spent years in tech, myself. In roles like Learning & Development, Leadership, Sales Enablement, and System Administration. 


I know what it’s like to manage a mile-long to-do list and the pressure of being a top performer at a rocketship startup. 


I’ve also been where my clients are: overwhelmed, unsure of myself, and thinking everyone around me was naturally more confident and driven. 


But here's the thing—confidence isn’t about being born with it. It’s about having the right mindset and habits to back yourself up. 


That’s where I come in.